Blog tagged as Commercial

Automobiles and AI

18.08.25 06:17 PM - By Paul Boucher - Comment(s)

The auto dealership industry has adopted AI chatbots on many sites.

The way they’ve done it contributes to the perception of one of the principal perceived problems associated with dealing with car dealerships.

That it can suck.

Basically, the bot answers questions as a named assistant. I had Leah a...

Taking Care of Your Voice

12.08.25 06:49 PM - By Paul Boucher - Comment(s)

Did you know that different climates affect your voice, even if you aren't a voice actor?

Calgary, like Denver, has a high, dry, alpine climate. Average humidity indoors is often less than 50%. Outdoor is often 60% or lower – and that’s after a month of twice the average rainfall!

I noticed yesterd...

Why Professional Voice Actors Charge For Studio Services

23.04.25 11:27 PM - By Paul Boucher - Comment(s)

There are all sorts of things professional voice actors do to provide value to their clients.

In the age of AI, everything in a voice actor’s business is up for reappraisal.

One of the key differentiators in my business is my Right Voice Vault studio service.

I’ve archived every client recording se...

The Power of Familiarity: Building Trust and Connection Through Recognizable Voices

15.03.24 04:12 PM - By Paul Boucher - Comment(s)

In a world filled with constant stimuli and ever-changing faces, there's something comforting in the sound of a familiar voice.

As a voice actor who’s been around for a couple of decades, my voice (and the voices of many of my pro peers) can be one of the familiar (and familiar-sounding) voices you ...

If Bugs Sounded Like Dora

22.01.24 02:28 AM - By Paul Boucher - Comment(s)

Don't feel like reading? Listen instead!

What if BB sounded like D the E, if the Thunderbirds spoke like Sponge Bob and Patrick, or if Homer had Foghorn Leghorn's voice? Wait a minute… THAT one might work.

Damn, but we have fun as voice actors!!

Have you ever seen an animated movie and bee...

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