Blog tagged as Commercial

VO for Commercials

22.01.24 02:19 AM - By Paul Boucher - Comment(s)

I'm musing about three things about narration and voice acting this week, but they're in a particular order.

    First: Who are YOU? The DISTINCT you?

    Second: WHEN are you? Are you actually living in THIS moment? 

    Third: Are you working with qualified teachers or coaches to enrich what the distinct &...


Unethical Outsourcing

22.01.24 01:43 AM - By Paul Boucher - Comment(s)

For many years, large corporate players in all sectors have looked for ways to “divide and conquer” suppliers to erode quoted prices.

There are times when this is completely above-board, genuinely looking for the best match of price and value.

 

However, one of the most insidious ways that North ...


eLearning And Padded Rooms

22.01.24 01:32 AM - By Paul Boucher - Comment(s)

A voice actor with a track record of success in eLearning is NOT a one-trick pony in the conventional sense. 

Undoubtedly, actors working actively in eLearning record that sort of content more than any other. That's a function of the time and dedication it takes to get it right.

 

They've ar...


The JOY of Voice Acting

22.01.24 01:25 AM - By Paul Boucher - Comment(s)

Have you ever witnessed a friend or acquaintance participating in a conversation but suddenly COMING ALIVE when the conversation landed on a passion of theirs?

Their eyes light up! They become more animated with their physical and verbal expression and can tell a story that transports the others in ...

Localization!

22.01.24 01:02 AM - By Paul Boucher - Comment(s)

Bilingual content is often adapted or translated for another region or country for large corporations. 

The practice is called localization.

Localizing content to a specific region's culture, language, jargon, and values can significantly impact how the local learner receives and understan...