Blog tagged as Commercial

Look, anyone who’s worked in sales of any kind knows that the end of the day, there’s a difference between a “customer” and a “client”. Read on for one way to use AI to create and sustain clients, instead of “just” customers.

I noticed yesterday that my voice was cracking or a bit more “textured/gravelly” than usual as I was recording. First thing I thought of was “Right! I have to drink water – not JUST coffee.” So, keep a few things in mind every day in dry environments via this blog post.

There’s real value in the studio services, including being able to match an original, years-old narration. In the age of AI though, is there still tangible value? Read on via this blog post.

Ever realized the words you were using made something a disaster in another language? What happens if you don't speak the language?

I invite you to pause for a second and think about the last time you had a “Hey, I know that voice!” moment.

A foray into animation is sometimes a gift that keeps on giving... it's so much fun, but it can make the best uncomfortable - find out why that's a good thing!

The Art and Craft of Voiceover for Commercials: Who Are You and WHEN Are You?

How important is it that you are charging full market value for your talent? How vile is it when the ethics of potential business tries to ignore the elephant in the room?

What makes someone truly happy at work? Is it something that you find JOY in? Here's why I do.

What makes someone truly happy at work? Is it something that you find JOY in? Here's why I do.

Just getting started in VO work? Curious to hear what the right traits are for getting and maintaining the right connections? Start here.

How do you decide what to send to an audition? What happens when you send a script to a professional? A snapshot of the art of storytelling.

What kind of voice does your project need? A serious subject or a zany zebra? Find out why it's important to choose the right one.