Value vs. Price

April 26, 2023 08:30 AM By Paul Boucher

As an explainer video producer, you understand the importance of finding the right voiceover artist for your project.

A professional voiceover can make or break the effectiveness of your video. With the rise of freelance voiceover artists, it can be tempting to choose the lowest-priced option. However, it's important to consider the value you receive when deciding on a voiceover artist.

While price is an important factor, it shouldn't be the only one you consider. That goes double for a project requiring fluently professional bilingual voiceover talent. A lower-priced voiceover artist may seem like a bargain at first glance, but if the quality in either language isn't there, it can end up costing you more in the long run. Poor audio quality or an unprofessional delivery can make your video seem amateurish, and ultimately harm your brand's reputation.

On the other hand, investing in a professional, experienced voiceover artist can pay off in spades. A high-quality voiceover can elevate your video from good to great, and help your brand stand out in a crowded marketplace. A professional voiceover artist will have a range of vocal styles and tones, and will be able to deliver your message with clarity and emotion, making your video more engaging and effective. 

I can’t count over the years, the number of times I was approached, declined on price, then revisited to “repair/rescue” a project. Naturally the client would request a discount due to already having paid for the voiceover. Um, no. 

In addition to the quality of the voiceover itself, a professional voiceover artist will provide a level of service that a lower-priced freelancer may not. A professional artist will be responsive, communicative, and able to provide a quick turnaround time. They will also have the equipment and expertise to deliver high-quality audio files that can be easily integrated into your video production.

Ultimately, the value of a professional voiceover artist comes down to the impact it can have on your video and your brand – not just your client’s brand. While it may cost more upfront, a high-quality voiceover can help you achieve your goals and make your investment in the video production process worthwhile. As an explainer video producer, it's important to consider both the price and the value when selecting a voiceover artist for your project.

To wrap up, when choosing a freelance voiceover artist, don't let price be the only determining factor. Consider the value that a professional voiceover artist can bring to your project in terms of quality, service, and impact on your brand. Investing in a professional voiceover artist can pay off in the long run and make your video production process more successful.