<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.paulboucher.com/blogs/tag/Best-Practices/feed" rel="self" type="application/rss+xml"/><title>Paul Boucher - Blog #Best Practices</title><description>Paul Boucher - Blog #Best Practices</description><link>https://www.paulboucher.com/blogs/tag/Best-Practices</link><lastBuildDate>Mon, 23 Mar 2026 21:52:42 -0700</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Automobiles and AI]]></title><link>https://www.paulboucher.com/blogs/post/automobiles-and-ai</link><description><![CDATA[The auto dealership industry has adopted AI chatbots on many sites. The way they’ve done it contributes to the perception of one of the principal per ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_b1ZLPybNTbWIl_gy_F3I4g" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_6Cu7h51MTXeyIKShQlJr4w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_pfcbJcT1QWKW0MNld-sC5g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_yupnpc8FSzqedhVtBRY49g" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:22px;"></span></p><div style="display:inline;"><div style="display:inline;"><span style="font-size:22px;"><span><span>The auto dealership industry has adopted AI chatbots on many sites.</span><span><br/></span></span></span></div>
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</div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="line-height:1;"><div style="line-height:1;"><div><div style="line-height:1.2;"><p><span style="font-size:18px;color:inherit;">The way they’ve done it contributes to the perception of one of the principal perceived problems associated with dealing with car dealerships.</span></p><p><span style="font-size:18px;"><br/> That it can suck.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Basically, the bot answers questions as a named assistant. I had Leah and Monica on subsequent days. I suspect my wife would have had Chad and Biff if she'd been the one exploring.</span></p><p><span style="font-size:18px;color:inherit;"><br/></span></p><p><span style="font-size:18px;color:inherit;">Anyway, the Bot isn't </span><i style="font-size:18px;color:inherit;">obviously</i><span style="font-size:18px;color:inherit;"> AI until you ask a question that requires a specific answer.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;"><br/></span></p><p><span style="font-size:18px;">In my case, when I offered three specific appointment times, it responded with the dealership's hours. That's when I knew I wasn't dealing with a person.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">However, the next step is where the dealerships get it wrong in my estimation.<br/><br/> It’s because the Bot’s routine didn’t include a fundamental question:&nbsp;</span><span style="font-size:18px;color:inherit;">“Do you already have a salesperson you deal with at our dealership?”</span></p><p><span style="font-size:18px;color:inherit;"><br/></span></p><p><span style="font-size:18px;color:inherit;">Look, anyone who’s worked in sales of any kind knows that the end of the day, there’s a difference between a “customer” and a “client”.</span></p><p><span style="font-size:18px;"><br/> A customer is a transactional type of buyer. Usually a one-off. No prior history, likely no future history.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">A <b><i>client</i></b> is someone who DOES have a history with the dealership. They’ll approach their contact at the dealership first if they have questions.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">However, the way dealerships have implemented AI, it doesn’t reward the dealership-client relationship. It prioritizes the transactional customer interaction.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">What the AI does is hand off the question to an order-taking salesperson, usually new, who’s always on their phone and will react in a Pavlovian way to a notification on their phone.<br/><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">“Someone wants to buy a car!”</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">“Someone wants to buy a car!”</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">“Someone wants to buy a car!”</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Leading to a text – not even a phone call – from said salesperson about the car you inquired about.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;"><br/></span></p><p><span style="font-size:18px;">Last week, when this happened to me, I was under the impression that my existing connection at the dealership wasn’t working on the Used Car side of the dealership.<br/><br/> When I got to the dealership, I was met by the salesperson who responded to the lead, AND my existing connection. My existing contact was super professional as always, and simply asked why we hadn’t called. He then explained why HE didn’t get our message, which is that the AI simply broadcasts a notification within the dealership system, and whichever over-eager phone-dweller responds first gets the lead.</span></p><p><span style="font-size:18px;color:inherit;"><br/></span></p><p><span style="font-size:18px;color:inherit;">Had I not been lazy or rushed in my search, I might have thought to reach out to him first to check if, in fact, he was working with both used and new cars.</span></p><p><span style="font-size:18px;color:inherit;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">There were a few consequences to my using the AI.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">First, and most importantly, the dealership’s implementation of AI turned me into just another customer, rather than acknowledging my over 20-year association with this particular salesperson. That contributed to small, but mendable damage to my relationship with “our guy.”</span></p><p><span style="font-size:18px;color:inherit;"><br/></span></p><p><span style="font-size:18px;color:inherit;">If the Bot had asked the question above, I feel loyalty will increase. The recognition that the dealership values my business as a client by even asking the question changes the tone of the entire interaction.</span></p><p><span style="font-size:18px;color:inherit;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">The other consequence is that the speed of the notification and response from the other salesperson, although pretty quick, was such <i>that we missed out on the car</i>.<br/><br/> Those few minutes I could have reached out directly would have likely changed the outcome completely.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;"><br/></span></p><p><span style="font-size:18px;">The new salesperson was professional, so this isn’t meant to disparage their skills.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">My personal opinion is that by not prioritizing the CLIENT relationship, the industry reinforces the perceived Herb Tarlek &quot;sale-no-matter-what,” and lacks the personal connection that can make car buying such an unpleasant experience.<br/><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">If your business needs repeat business and wants to foster <b><i>client</i></b> relationships, rather than just customer relationships, then think about this when implementing automated sales solutions like chatbots. They can be genuinely terrific, but a small tweak can turn an experience from “endurable” to genuinely engaging and a win for both sides.</span></p></div>
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 ]]></content:encoded><pubDate>Mon, 18 Aug 2025 18:17:35 +0000</pubDate></item><item><title><![CDATA[Taking Care of Your Voice]]></title><link>https://www.paulboucher.com/blogs/post/taking-care-of-your-voice</link><description><![CDATA[Did you know that different climates affect your voice, even if you aren't a voice actor? Calgary, like Denver, has a high, dry, alpine climate. Aver ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_dc34pKGATcChkNPGpscf7g" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_L-CohgnsSB-qcd2EztyGQw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_1s4bMjDeQeKZ9lbT75kEnw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_pzbisvx7TnySa6G6Umm3lA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:22px;"></span></p><div style="display:inline;"><div style="display:inline;"><span style="font-size:22px;">Did you know that different climates affect your voice, even if you aren't a voice actor?</span></div>
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</div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><div style="line-height:1;"><div style="line-height:1;"><div><span style="font-size:18px;">Calgary, like Denver, has a high, dry, alpine climate. Average humidity indoors is often less than 50%. Outdoor is often 60% or lower – and that’s after a month of twice the average rainfall!</span></div>
<br/><div><span style="font-size:18px;">I noticed yesterday that my voice was cracking or a bit more “textured/gravelly” than usual as I was recording. First thing I thought of was “Right! I have to drink water – not JUST coffee.” 🙃</span></div>
<br/><div><span style="font-size:18px;">So keep a few things in mind every day in hot or cold dry environments.</span></div>
<br/><div><br/></div><div><span style="font-size:18px;"><strong>Hydration Is Essential</strong></span></div>
<div><span style="font-size:18px;color:inherit;"><br/></span></div><div><ul><li><span style="font-size:18px;color:inherit;">Drink plenty of **room-temperature water** throughout the day. Avoid cold beverages and opt for warm drinks like non-caffeinated herbal teas with honey for extra soothing benefits.</span></li><li><span style="font-size:18px;color:inherit;">Incorporate hydrating foods (like cucumbers or watermelon) into your diet. In extreme dry climates, hydration should be a full-day focus.</span></li><li><span style="font-size:18px;color:inherit;">Use a humidifier.</span></li></ul></div>
<br/><div><div><span style="font-size:18px;"><strong>Warm Up and Cool Down Your Voice</strong></span></div>
</div><br/><div><ul><li><span style="font-size:18px;">Perform **vocal warm-ups**—like gentle humming, lip trills, and “sirens”—before any recording.</span></li><li><span style="font-size:18px;">In cold settings, increase the duration/intensity of warm-ups since muscles and vocal folds take longer to adjust.</span></li><li><span style="font-size:18px;">After long sessions/presentations, give your voice a “vocal nap” for a while. Think 30 minutes to an hour.</span></li></ul></div>
<div><br/></div><br/><div><span style="font-size:18px;font-weight:bold;">Optimize Your Environment</span></div>
<br/><div><ul><li><span style="font-size:18px;">Clean radiators, air filters, and studio equipment regularly to avoid dust.</span></li><li><span style="font-size:18px;">Add water bowls or humidifiers to workspaces to supplement air moisture. This actually works!</span></li></ul></div>
<br/><div><br/></div><div><span style="font-size:18px;font-weight:bold;">Lifestyle and Recovery</span></div>
<br/><div><ul><li><span style="font-size:18px;">Get plenty of sleep—fatigue leads to poor breath support and vocal strain.</span></li><li><span style="font-size:18px;">Avoid smoking, duh.</span></li><li><span style="font-size:18px;">Don’t whisper or shout: Both can cause significant strain or damage to your vocal folds. Though sometimes, when you’re THAT person in a video game or animated production…you’ve gotta do it. That’s when the idea of a vocal nap becomes super important for recovery.</span></li></ul></div>
<div><br/></div><div><span style="font-size:18px;">That’s a capsule version of great advice received over the years that you can apply. Happy gabbing!</span></div>
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 ]]></content:encoded><pubDate>Tue, 12 Aug 2025 18:49:19 +0000</pubDate></item><item><title><![CDATA[Why Professional Voice Actors Charge For Studio Services]]></title><link>https://www.paulboucher.com/blogs/post/why-professional-voice-actors-charge-for-studio-services</link><description><![CDATA[There are all sorts of things professional voice actors do to provide value to their clients. In the age of AI, everything in a voice actor’s busines ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_xmYdnhDHRkG9dm9VMnFY6g" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_ERzoJ--oSPK8aJcrkTIb6A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_qrCRXtveRuOVpN6sac2wgg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_a10F2YgcRRWJGzGWO7YJog" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:22px;"></span></p><div style="display:inline;"><div style="display:inline;"><span style="font-size:22px;">There are all sorts of things professional voice actors do to provide value to their clients.</span></div>
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</div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p></p><div><div><span style="font-size:18px;">In the age of AI, everything in a voice actor’s business is up for reappraisal.</span></div>
<br/><div><span style="font-size:18px;">One of the key differentiators in my business is my Right Voice Vault studio service.</span></div>
<br/><div><span style="font-size:18px;">I’ve archived every client recording session since 2000 in secure, offline drives, and redundantly since 2010.</span></div>
<br/><div><span style="font-size:18px;">The reason is simple: I was taught to do it by the pros at Sync Spot Audio Post (merged with Twisted Pair in Calgary to create Propeller Studios).&nbsp;</span></div>
<br/><div><span style="font-size:18px;">I sublet space there for several years, and I witnessed how their archival practices provided added value for their clients.&nbsp;</span></div>
<br/><div><span style="font-size:18px;">One immediately obvious benefit was preventing data loss. Hard drives fail, people break and lose things, etc. When a client lost portions of any recorded audio session, it was immediately restored and resent.</span></div>
<br/><div><span style="font-size:18px;">Another, perhaps less obvious benefit is that when any production needed updating or alterations, the original session could be restored, and new voice recordings could be matched with the original for seamless integration for the intended audience.</span></div>
<br/><div><span style="font-size:18px;">That makes more of a difference than you might think.&nbsp;</span></div>
<br/><div><span style="font-size:18px;">We listen to audio on headphones the majority of the time, so we hear sound in a lot of detail. When sound changes in tone or quality, we notice it. When studio pros and professional voice actors work their magic, the change will zip by you like it never happened, like it was the original.</span></div>
<br/><div><span style="font-size:18px;">Value and cost can be tricky conversations, but if services add value to your core service (voiceover/narration), pricing the value appropriately and clearly explaining the value it provides can ease the acceptance of any fee.</span></div>
<br/><div><span style="font-size:18px;">In the age of AI audio technology, though, do those studio best practices STILL have value?</span></div>
<br/><div><span style="font-size:18px;">AI technology *can* give a client the ability to “clone” a voice actor’s performance and make the voice actor say things he never said in a new recording. It’s not always perfect, but addressing the question of how many clients say it’s “good enough” is another blog for another day.&nbsp;</span></div>
<br/><div><span style="font-size:18px;">The human heading back into the studio with attention to detail will do a better job than the AI 100% of the time. Still.</span></div>
<br/><div><span style="font-size:18px;">Also, there are a few issues with AI alterations to an original performance. Let’s start with the theft of the voice artist's intellectual property—their voice—and the violation of the original contract or agreement.</span></div>
<br/><div><span style="font-size:18px;">File this under “Just because you CAN, doesn’t mean you SHOULD.” Especially if you have an ounce of integrity and respect for your supplier.</span></div>
<br/><div><span style="font-size:18px;">A service/performance was supplied for a specific instance covered by a verbal or written agreement. Altering that performance in any way without the consent of the voice actor is unethical, and thankfully, in many jurisdictions, illegal. There’s also the issue of compensation. The actor should be paid if the original performance is altered, and their voice is used to update or change a narration or voiceover.</span></div>
<br/><div><span style="font-size:18px;">So, is there still added value in specific studio practices, including archival? 100% there is. Ask yourself how you’d feel about dealing with a human supplier that simply stopped providing the added value service that’s saved you on more than one occasion, and made you look especially good on others. It’s one thing to read another sad clause in the terms of use from a tech company that “this agreement may change without notice.” It’s another thing entirely to have it yanked without notice by a human supplier.</span></div>
<br/><div><span style="font-size:18px;">Not to mention that the investment made by the voice artists to guarantee broadcast-quality sound, which can be repeated for each engagement, is worth an hourly studio fee.</span></div>
<br/><div><span style="font-size:18px;">I hope this gives you a bit of insight into just a couple of the added value benefits of dealing with a human voice actor rather than text-to-speech or AI voices.&nbsp;</span></div>
<br/><div><span style="font-size:18px;">This human voice actor is happy to provide the right voice for many projects. Samples and a way to reach out live at www.paulboucher.com, and https://www.youtube.com/@PaulBoucher.&nbsp;</span></div>
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 ]]></content:encoded><pubDate>Wed, 23 Apr 2025 23:27:16 +0000</pubDate></item><item><title><![CDATA[A Bit of Wisdom]]></title><link>https://www.paulboucher.com/blogs/post/a-bit-of-wisdom</link><description><![CDATA[ To be considered... I’ve heard a bit of wisdom repeatedly in different forms over the years, and it’s been helpful over the past few days. You cont ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_eCbT62h0QiqC-WnN6CXMHQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_dUtaktabQBWu2eHPXXsVJQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_6cJK8uSsRW2ebeX2wH0d8A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_GSTHuNoRSN-zYRs1fFXszw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:22px;"></span></p><div style="display:inline;"> To be considered... </div>
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<div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:18px;">I’ve heard a bit of wisdom repeatedly in different forms over the years, and it’s been helpful over the past few days. </span></p><span style="font-size:18px;"></span><p><b><span style="font-size:18px;">You</span></b><span style="font-size:18px;"> control what you do next.</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">The first time I remember seeing it was in the old Serenity Prayer. You might remember the bit about accepting the things you cannot change, the courage to change the things you can, and the wisdom to know the difference.<br/><br/> It’s expressed in a different context by author Trevor Moawad, founder of the company Limitless Minds and author of It Takes What It Takes and Getting to Neutral. Trevor’s work was introduced to me by <a href="https://fowlerperformancecoaching.com/" title="Vince Fowler" rel="" style="text-decoration-line:underline;">Vince Fowler</a>, a mentor and coach in his own business and life, and a good human to know.&nbsp;</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Among the many nuggets of wisdom that lead to “you control what you do next” was how powerful negativity can be relative to positivity. That <i>positivity</i> in and of itself may not work for you, but <i>neutral thinking</i> might. Also, don’t say stupid ***t out loud. Makes me chuckle even now thinking about the way Trevor says it in the audiobook.</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">In any case, the “what you do next” part can be tough to figure out when you’re working on controlling your emotions and the ambient conversation/noise around you is negative.</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">So, I have a life-tested suggestion to help. At least in the short term.</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Do good and don’t tell anyone about it. </span></p><span style="font-size:18px;"></span><p><br/></p><p><span style="font-size:18px;">No social media, no talking about it. Strictly for the good of it.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">The ripple effect within you and outside of you may be small, but no less valuable for that.</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Like what?</span></p><p><br/></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">How about leaving an unsigned note with a tip for a server explaining what about their service made your experience better?</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">If you’re getting a coffee for yourself, why not pick up a $5 gift card and leave it anonymously on a coworker’s desk who’s having a tough day?</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">If you spot a homeless person outside a grocery store, grab a deli sandwich and bring it out to them before you shop your list.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">When all else fails…give good hug.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Don’t forget about yourself in all this. Get outside and feed your soul with some fresh air and sunshine.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">You control what you do next. That’s pretty much the extent of your “span of control.” Use it wisely by remembering the people and things you <b>actually</b> care about.</span></p></div>
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 ]]></content:encoded><pubDate>Thu, 06 Mar 2025 16:15:18 +0000</pubDate></item><item><title><![CDATA[Some Good News in AI]]></title><link>https://www.paulboucher.com/blogs/post/some-good-news-in-ai</link><description><![CDATA[Here’s a little good news for your day. Yesterday (Feb. 4) was World Cancer Day and it provided me with the opportunity to kick off my fundraising fo ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_wLMaZdyWQ4Gdy_Tm1MLipw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_POegyH62Rticvc3vobg7xg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_8DUR_J0VRyWKeMP8QIYFgA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_2MPEwHc5ReuThY7e14epkg" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:22px;">Here’s a little good news for your day.</span></p></div>
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<div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:18px;">Yesterday (Feb. 4) was World Cancer Day and it provided me with the opportunity to kick off my fundraising for the 2025 Enbridge Tour of Alberta for Cancer this summer. Over two days in July a few thousand people will cycle over 200 kilometres for the cause. These are all people who have been touched by cancer in one way or another, whether as survivors of the disease, or people who continue their journey without loved ones and friends lost.</span></div>
<div><span style="font-size:18px;"><img src="https://www.paulboucher.com/images/Paul%20Spin.PNG" alt="Paul Boucher starts raising awareness for Cancer by spinning "/></span></div>
<br/><div><span style="font-size:18px;">It also has made me hyper aware of positive pieces on the progress against the diseases that make up “Cancer.” That includes this very short piece in a newsletter called The DeepView, and a section they have every day called AI for Good. In this case, breast cancer detection.</span></div>
<br/><div><div><span style="font-size:18px;color:inherit;">So I have two links for you. The first is to DeepView and the piece noted above on how in a recent controlled trial, AI detected more breast cancers (29%), and reduced workload among clinicians by 44%. It’s such encouraging news and gives a glimpse on how AI works that’s different than say, Chat GPT. <a href="https://www.thedeepview.co/p/you-can-try-jailbreaking-anthropic-s-jailbreaking-cure?_bhlid=9ec3fba69e71b547cede786ba52412caaca92f6f&amp;last_resource_guid=Post%3Ad775c9dd-aacc-4741-9515-d6459a4fbcf4&amp;utm_campaign=you-can-try-jailbreaking-anthropic-s-jailbreaking-cure&amp;utm_medium=newsletter&amp;utm_source=thedeepview" title="Here’s the link " rel=""><span style="text-decoration-line:underline;">Here’s the link</span></a>– scroll down past their lead story and you’ll see the AI for good section.</span></div>
</div><br/><div><span style="font-size:18px;color:inherit;">The second link is if you’d like to contribute to my wee campaign to raise funds to continue the Alberta Cancer Foundations groundbreaking research work via the ride, and that’s https://support.touralbertaforcancer.ca/paulboucher2025.&nbsp;</span></div>
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 ]]></content:encoded><pubDate>Wed, 05 Feb 2025 17:54:22 +0000</pubDate></item><item><title><![CDATA[Human Wins!]]></title><link>https://www.paulboucher.com/blogs/post/human-wins</link><description><![CDATA[Keep your learning human. Your staff will thank you. So, allow me to paraphrase for the sake of better eLearning in 2024 and 25: give me your tired sc ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_xWmSSs2QQKa1wfHdLU1C6Q" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_cvPc8nCPRD2TdSEb1NE5xA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_DlA2nVBBQK-5gFh6Sr4F2Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_hcReHvzuT8a8CgJJVPh-sA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="color:inherit;font-size:22px;">Keep your learning human. Your staff will thank you.</span></p></div>
</div></div></div></div></div></div></div></div></div></div></div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:18px;">So, allow me to paraphrase for the sake of better eLearning in 2024 and 25: give me your tired script, your huddled instructional designers yearning to hire a human voice to read it, the wretched AI voiceover your client wants to use, send these to me…</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">…and let a professional voice actor give the client something tangibly human to their learners and employees.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">Last week, a client explained that an enterprise client had a difficult technical script that they insisted on having narrated by AI. The script was close to 30 minutes long.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">My client explained what a lot of clients don’t know: that AI still gets <span style="font-weight:bold;">so many things</span>&nbsp;wrong, beginning with emphasis and continuing through pronunciation, that have to be “repaired” manually after review, that it’s more efficient to use a human narrator on this kind of content from the get-go.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">So, I offered the client the same service I’ve offered other clients in the same situation: I asked them to allow me to record a short excerpt of the course at no cost and let the client do an A/B comparison.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">In most cases, there’s no contest; the human narration wins. That happened in this case, and I recorded that course for the client late last week.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">I’m happy to extend that same service to any verified client in the same situation. </span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">Here’s what else I’ve learned in the last little while: some clients (not that one) <i>don’t charge their end client for the rework time <u>caused by the AI</u></i>. This contributes directly to the myth, and it IS a myth, that for complex, longer content, an AI voice is “…just as good, if not better”, and “…more efficient”.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">Send any AI into an English narration with a word that can be pronounced more than one way, like “construct,” and get set to spend a few hours by the light of your monitor fixing, fixing, fixing, forgetting one instance, and spend a second session, fixing, fixing…</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">Here are some other unfortunate consequences of the abysmal business practice of not assigning a value to the rework time of their teams in something like eLearning:</span></p><ul><li><span style="font-size:18px;">Those companies are directly contributing to putting qualified humans out of work,</span></li></ul><ul><li><span style="font-size:18px;">Companies signaling to their employees their time isn’t worth anything, causing a slide in employee morale,</span></li></ul><p><span style="font-size:18px;">and contributing to poor learner outcomes, including lower retention.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">There is tangible value in human skill, knowledge, empathy, emotion, and experience. It’s evident in any narration read by a professional voice actor vs AI.</span></p><p><span style="font-size:18px;">&nbsp;</span></p><p><span style="font-size:18px;">Keep your learning human when it’s the right choice. Contribute to better outcomes for your company, employees, and the public that might depend on their learning.<br/><br/> I invite you to <a href="/demos" title="hear my human voice" rel="">hear my human voice</a> and I’m happy to help with any instances like the one described above.</span></p></div>
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 ]]></content:encoded><pubDate>Tue, 19 Nov 2024 22:46:42 +0000</pubDate></item><item><title><![CDATA[The Right Communication Method]]></title><link>https://www.paulboucher.com/blogs/post/the-right-communication-method</link><description><![CDATA[Um, astrology isn’t the best predictor of….anything. Instead, try face-to-face communication, even for potentially challenging conversations. Sometime ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_pGRKbrt-SRutdiRRmjaTTA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_k5-OnvYYTA207DoLAsfsPA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_EppkgLLOQBW9skhdSrJ19A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_WVxRt4WsRlCiiTZHBOZFIw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="color:inherit;font-size:22px;">Um, astrology isn’t the best predictor of….anything.</span></p></div>
</div></div></div></div></div></div></div></div></div></div></div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:18px;">Instead, try face-to-face communication, even for potentially challenging conversations. Sometimes, the Right Voice needs to be used with the right communication method. 😁</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">My horoscope for the day yesterday - which I superstitiously consult for fun each day - had this to say: &quot;You can, if you wish, try to act as a peacemaker in a dispute of some kind but the planets warn you probably won’t be successful. Sometimes, the best course of action is to stand back and let others get on with their petty vendettas.&quot;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Here’s where I’m going with this.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">I’m a co-captain in our community cycling club, One Aim. Our club’s mission is to help riders from our team and any team train up for the annual Enbridge Tour of Alberta for Cancer, in which riders roll for 200 km over two days. Part of that involves training rides in some beautiful locations in Southern Alberta, one of which is in and around Priddis.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Cyclists have been casually parking <i>for free</i> in the Priddis Community Hall parking lot for many years as a starting point for training rides that are typically 40 - 100 km. </span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">This leads to conflicts because cyclists will take up a parking space for 2 to 6 hours, depending on the length of the ride, which lessens parking availability for folks using the Hall. Cyclists also show up in significant enough numbers to affect the, ahem, human waste costs for the PortaPotties, which the Priddis Community Association and the hamlet of Priddis pay. They cause the non-profit community association to pay to empty the facilities <i>weekly</i> rather than bi-weekly or monthly when outside of cycling season.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">The community association has tried all sorts of measures to educate cyclists about the negative impacts they occasionally have on the community. They’ve tried signage and volunteers informing visitors that the lot is being used by folks who have paid to rent the facility and, by extension, the parking, etc. Another measure they took was to post a sign that said community association membership holders were the only ones who could use the parking lot. However, many cyclists ignore the community association and community’s requests. </span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Our club recognizes the value of the “free” parking and has purchased memberships with the understanding that if there’s an event at the hall, we’ll find other parking. We also proposed car-pooling to help minimize the number of individual vehicles. </span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">This conversation has been ongoing in Priddis and throughout Foothills Country for well over 14 years . The problems have become particularly acute since the pandemic, with more and more people discovering cycling.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Last night, these issues were brought forward at a meeting in Priddis at their Community Hall. </span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">The meeting was well attended, including community members, the RCMP (😳), and Foothills County officials. As the only captain of our club available, and despite the horoscope, I went to the meeting to hear the community members' thoughts and perhaps speak on behalf of our club and cyclists.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Our club, One Aim is one of many that ride in the area to help train. There were at least two other Cancer Ride clubs represented there, representing two of the best fundraisers for the cause, and along with our club, contributing a lot of cycling experience to the discussion.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Several long-time residents who spoke were also cyclists.<br/><br/> The meeting was surprisingly positive and very informative. Long-time residents expressed legitimate concerns, mostly about safety but also about the costs imposed on their businesses and the community. </span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">One local Diner owner mentioned something that most cyclists would never have thought of: that when so many cyclists fill the Community Hall lot, local users of the Community Hall are forced to park in the lot usually reserved for their customers across the street and also along the street in a line of vehicles as long as a quarter kilometer down the road. As a result, many coming for brunch assume by the number of cars that the place is packed and move on to another choice. She mentioned having brunch prepared by her staff and being ready to go in anticipation of a big crowd, and on more than one occasion, literally watched them drive by.&quot;</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Some of the safety stories that emerged for motorists and cyclists were harrowing.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">The police spoke of only two riders injured last season in the area, but many expressed their relief that it was only that many. Farmers who haul wide equipment repeatedly spoke of how dangerous their job became when they crested a hill in the area and came upon a group of cyclists riding 4 and 5 across. That’s an unacceptable safety breach by cyclists who don’t realize the danger they put the farmer and his equipment in, as well as themselves. There’s a reason there are signs saying riders must ride single file on those roads.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">In any case, the evening ended with the feeling that the majority of participants who were community members definitely recognized the opportunity presented by tourists and cycling tourists and wanted to keep the community “open.” The next steps include exploring several options presented by a Foothills County councillor and hopefully having a plan in place for the 2025 cycling season.</span></p><p><span style="font-size:18px;"><br/></span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">A lot of people think texts, emails, and even video calls are the best way to resolve some issues. </span></p><p><span style="font-size:18px;color:inherit;">In a multistakeholder situation, at a certain point, nothing can replace the value of a face-to-face interaction where mediated conversation leads to well-thought-out options that benefit the greatest number of people.</span></p></div>
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 ]]></content:encoded><pubDate>Wed, 23 Oct 2024 20:02:36 +0000</pubDate></item><item><title><![CDATA[Myths vs. Facts]]></title><link>https://www.paulboucher.com/blogs/post/myths-vs.-facts</link><description><![CDATA[Escape the Echo Chamber! Whether it’s reporting on the presidential debate in the US, or 9/11 retrospectives, or political or other news from your are ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_KgifyaMCQ-uDeeeFEv5ngQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_G9HeU5cCTHe1Ul4RA5sLLg" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_EA4Kp8dAT0qos7RvBS41rQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_1d4Q-ReMQsmmRYVNNnzDjQ" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:22px;">Escape the Echo Chamber!</span></p></div>
</div></div></div></div></div></div></div></div></div></div></div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="font-size:18px;">Whether it’s reporting on the presidential debate in the US, or 9/11 retrospectives, or political or other news from your area, a bit of wisdom I’ve received is it's important to:</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">a)&nbsp; look at alternate sources of information/analysis, and b) understand how <i>our biases</i> help shape our understanding of information.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">In particular, when it comes to graphs and charts!</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">I subscribe to a newsletter called The Browser (<a href="https://thebrowser.com/?via=thebrowser&amp;ref=the-browser-newsletter">https://thebrowser.com/?via=thebrowser&amp;ref=the-browser-newsletter</a>), which sends me three to four terrific pieces of writing every day, as well as a video, a podcast, and a daily quote.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Yesterday, with everything above in mind, they sent a piece headlined “On Fables and Nuanced Charts.”</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Did you know that there’s a book that dates back to 1954 called “How To Lie With Statistics?” The information in that book has been used by everyone, from politicians to drug companies, to mislead us for decades. Charts and graphs are their favorite way of manipulating information.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">That misinformation contains just enough truth to look credible, but it’s almost always guilty of oversimplifying and omitting crucial data or context (often unintentionally but often with malign intent).</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">In any case, the article in question can be found here: <a href="https://www.asimov.press/p/charts?ref=thebrowser.com">https://www.asimov.press/p/charts?ref=thebrowser.com</a>. <br/><br/> This article is an eye-opening read if you’ve ever bought a chart as an evident truth because it confirms your worldview. It helps give the “why” behind the notion that you should question everything and look for corroborative or alternate sources of material on the same subject that are comfortable citing sources. And of course, that those sources are credible.</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">&nbsp;</span></p><span style="font-size:18px;"></span><p><span style="font-size:18px;">Happy reading!</span></p></div>
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 ]]></content:encoded><pubDate>Wed, 11 Sep 2024 16:13:34 +0000</pubDate></item><item><title><![CDATA[Your Voice Acting Career, Your Name, Your Life]]></title><link>https://www.paulboucher.com/blogs/post/your-voice-acting-career-your-name-your-life</link><description><![CDATA[Working as an independent actor outside of a major market, whether that actor works in voice, stage, TV, or film, involves understanding that they’re i ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_k363QEXSSYOhVNo6a8j2NQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_CrzhvEMuRi-6qqhRgrGGsw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_sd37PClhT1yCtW2CblKzVw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_JuQscu11TiCNDUWR-WpKrA" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="color:inherit;font-size:22px;">Working as an independent actor outside of a major market, whether that actor works in voice,<span></span>stage, TV, or film, involves understanding that they’re in <span style="font-style:italic;">show </span><span style="font-weight:bold;font-style:italic;">business </span>and that no matter what’s come and gone, including AI, the old maxim about showbiz still applies.&nbsp;</span><br/></p></div>
</div></div></div></div></div></div></div></div></div></div></div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:18px;">Show business is 5% show and 95% business.</span></div>
<div><br/></div><div><span style="font-size:18px;">Viewing the acting community, specifically my global voice-acting community through that lens, voice actors can be an interesting lot.</span></div>
<div><br/></div><div><span style="font-size:18px;">Many of them are what I refer to as “full-on” artists. As in, “<span style="font-family:Calligraffitti, cursive;">I don’t want to sully my hands with money, so I’ll let my agent take my calls and condescend to make money while practicing my craft</span>.”</span></div>
<div><br/></div><div><span style="font-size:18px;">You think I’m kidding, but they’re not an insignificant faction of the community. They frequently “marry well” to a principal income earner. 😆</span></div>
<br/><div><span style="font-size:18px;color:inherit;">Then there are the “full-on” businesspeople who get into voice acting because they’ve been told they have a nice voice. So, <span style="font-style:italic;">they’re </span>awesome at the business part (marketing, admin, etc.), but they suck or are middling at the actual craft of voice acting…and oftentimes don’t care.</span><br/></div>
<div><br/></div><div><span style="font-size:18px;">These people can have some success, some even long-term, if they’re good at business relationships. Still, they’ll never unlock the top tier of voice work because they can’t compete on craft when the way every single syllable in a 60-second commercial is spoken matters.</span></div>
<div><span style="font-size:18px;color:inherit;"><br/></span></div><div><span style="font-size:18px;color:inherit;">So that leaves the rest of the modern voice-acting community – the hybrids.</span><br/></div>
<div><br/></div><div><span style="font-size:18px;">As mentioned above, these voice actors are often outside the major global markets. As a result, they learn that their agents (if they can get one in a major market) will NOT call them. At best, they’ll get emails with custom audition requests until they land something that makes a lot of money for the agent/manager.</span></div>
<div><br/></div><div><span style="font-size:18px;">So, they learn to market locally and further afield. They do it in every way that works for them and their styles: cold-calling, direct marketing, online advertising, social media, networking face-to-face and virtually, podcasts, and more.</span></div>
<div><br/></div><div><span style="font-size:18px;">They build their <span style="font-style:italic;">voice-acting business</span> one relationship at a time, but importantly, they also work on their craft.</span></div>
<div><br/></div><div><span style="font-size:18px;">They attend workshops facilitated by qualified coaches, NOT the “voice actor” who tried for three weeks, failed miserably at getting work, and then became a “coach” with “all that experience.” There’s a much longer AVOID list than you’d believe, and I won’t list them here because….lawsuits.</span></div>
<div><br/></div><div><span style="font-size:18px;">These hybrid voice actor/business managers become better actors. They get more comfortable <span style="font-style:italic;">running their careers as businesses</span>. When they snag an agent or manager (or 2 or 3), they work proactively with them to find the best fit and way to collaborate.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">In other words, they earn a much better-than-average living, often flying completely under the radar with “non-sexy” corporate narration work of every kind, including eLearning, simply because they understand the old showbiz maxim.</span></div>
<div><br/></div><div><span style="font-size:18px;">I’ve learned a lot from incredibly patient mentors on both the craft and business side, and I thought I’d share this online marketing business tip.</span></div>
<div><br/></div><div><span style="font-size:18px;">When you set up online, you’re literally one of billions of names out there. So, how do you increase your chances of people finding you? How do you protect the name/brand you’ve worked so hard to create and distinguish?</span></div>
<div><br/></div><div><span style="font-size:18px;">My name online is https://www.paulboucher.com.</span></div>
<div><span style="font-size:18px;"><br/></span></div><span style="font-size:18px;"><div style="color:inherit;"><div> It occurred to me very early that I should protect my name online by acquiring similar “flanking domains.” So, in my case, I also purchased the Canadian variant of my name, paulboucher.ca. </div>
<div><br/></div><div> I also made sure to protect my corporate name, The Right Voice Communications Inc., by purchasing therightvoice.com and therightvoice.ca. </div>
<div><br/></div><div> As time passed and it became clear how people found me online, I added a few more names to my domain cupboard. </div>
<div><br/></div><div> So now, if you’re looking for French Canadian Voiceover, paulboucherfrenchcanadianvoiceover.com and paulboucherfrenchcanadianvoiceover.ca might come up. </div>
<div><br/></div><div> If you’re searching for a bilingual voice actor, paulboucherbilingualvoiceover.ca and paulboucherbilingualvoiceover.com might come up. </div>
<div><br/></div><div> If you’re looking for a voice actor proficient with eLearning, then therightelearningvoice.com or therightelearningvoice.ca might come up. </div>
<div><br/></div><div> All of them lead back to https://www.paulboucher.com. </div>
<div><span style="color:inherit;"><br/></span></div><div><span style="color:inherit;">So, the earned wisdom from many people who know more about this than I do amounts to several things. Two of them are: think about your brand. Are there flanking domains easily available? Secondly Are there complimentary domains that might pop up in an online search that might help people find you?&nbsp;</span><br/></div>
<div><br/></div><div> I’ll leave it there and relay the one con to this strategy. Eventually, the renewals for the domains come due. So, manage your relationships well, keep your craft on point so you can keep killing the game, and then…set everything to auto-renew without a worry in the world.&nbsp; </div>
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 ]]></content:encoded><pubDate>Wed, 28 Aug 2024 21:13:12 +0000</pubDate></item><item><title><![CDATA[Stealing The Future]]></title><link>https://www.paulboucher.com/blogs/post/stealing-the-future</link><description><![CDATA[Some Video Game Producers Want To Steal The Future of Voice Actors It used to be when a voice actor landed a contract with a video game company like E ]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_fxxcdJAVQbys84WbuH5r5Q" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_VbgToy4dQbeCxn62iJW4XQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"></style><div data-element-id="elm_FSewgSpWTt-AqVGf32dVXg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-12 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_g-MF1uzOSZiAZJGIS0P-rw" data-element-type="text" class="zpelement zpelem-text "><style></style><div class="zptext zptext-align-center " data-editor="true"><div><div><div><style type="text/css">.zpsection { }</style><div><div><style type="text/css">.zprow { }</style><div><style type="text/css">.zpelem-col { }</style><div><style>h2.zpheading { line-height: 32px }.zpelem-heading { }</style><h2><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><p><span style="color:inherit;font-size:22px;">Some Video Game Producers Want To Steal The Future of Voice Actors</span><br/></p></div>
</div></div></div></div></div></div></div></div></div></div></div></h2></div><div><style>.zpelem-text { }</style><div><div style="text-align:left;"><div style="text-align:right;"><div style="color:inherit;text-align:left;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;line-height:1.5;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div style="color:inherit;"><div><span style="font-size:18px;">It used to be when a voice actor landed a contract with a video game company like Electronic Arts, Activision, or Disney, the results could be career-altering and, sometimes, even life-altering.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">Importantly, they were <span style="font-style:italic;">mutually </span>beneficial, especially if the work was ongoing. The company had fantastic performances to build and sell a video game with (think Red Dead Redemption, Gears of War, Assassin’s Creed, and SO many others!). The actors were part of creative teams that helped create additional chapters in fantastic stories.</span></div>
<div><br/></div><div><span style="font-size:18px;">Now, these same companies want to screw over the voice actors whose performances helped them make billions.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">And that’s why SAG-AFTRA is striking games produced by Activision Productions Inc., Blindlight LLC, Disney Character Voices Inc., Electronic Arts Productions Inc., Formosa Interactive LLC, Insomniac Games Inc., Llama Productions LLC, Take 2 Productions Inc., VoiceWorks Productions Inc. and WB Games Inc.</span></div>
<div><br/></div><div><span style="font-size:18px;">You might remember the writers’ and subsequent actors’ strikes recently. The union fought for and won some protection from the unethical practices proposed by some of the companies.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">A simplified version of one issue for actors was that various producers wanted the right to use AI to digitally replicate a background performer without consent or compensation and deploy them in additional productions without paying the actor.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">What video game companies are proposing is the same unethical garbage the movie studios were: they want the unfettered right to digitally replicate any performer/performance WITHOUT compensating the actor after the initial performance has been captured.</span></div>
<div><br/></div><div><span style="font-size:18px;">Let’s call this what it is: it’s stealing the future of these voice actors’ careers.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">The industry standard arrangement currently holds that when a performer is called back in to add to a game, or recreate a character, they are compensated. The industry wants to use AI to create a digital replica or clone, and NOT pay the performer. Ever again.</span></div>
<div><br/></div><div><span style="font-size:18px;">Importantly, they don’t even want the performer to KNOW. They want permission to make actors say things they didn’t say, creating new “performances” from their cloned performances without their consent.</span></div>
<div><span style="font-size:18px;color:inherit;"><br/></span></div><div><span style="font-size:18px;color:inherit;">Here’s the much more polite SAG-AFTRA language explaining the points above:</span><br/></div>
<div><span style="font-size:18px;color:inherit;"><br/></span></div><div><div><div><span style="font-size:18px;color:inherit;">“At the bargaining table, the employers have <a href="https://www.sagaftra.org/sites/default/files/sa_documents/ima_comparison_chart.pdf" title="Click to Read" rel="" style="text-decoration-line:underline;">rebuffed our proposals and countered with loophole-filled language</a> that negates any protections they claim to be offering. Employers understand that our members’ performances have value — that’s why they want to use them. It’s only fair that members be protected and paid for the value their performances create.</span><br/></div>
</div></div><div><br/></div><div><span style="font-size:18px;">Among the more egregious loopholes, employers are only willing to obtain your consent and compensate you for the use of your “digital replica” if it is recognizable as you, which carves out nearly all movement work and the majority of voice work too, such as performing in character voices, voice matching and efforts. They want to reserve the right to have your digital replica say or do things that are religious, pejorative of a protected class or that endorse a political position without telling you and obtaining your agreement first. They also claim movement performers are not really performers, but rather data — even though they continue to hire experienced professional actors and stunt performers to do this work. They are using this language because they don’t want to give movement performers the consent, control and compensation they deserve. “</span></div>
<div><br/></div><div><span style="font-size:18px;">There is absolutely NO way that the people negotiating on the side of these companies don’t know that this is bordering on criminal.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">Whether you’re a union performer or not, the union is fighting the good fight in this one.</span></div>
<div><br/></div><div><div><span style="font-size:18px;">To read a comparison between what the union is proposing and the counter offer by the video game companies, go to this <a href="https://www.sagaftra.org/sites/default/files/sa_documents/ima_comparison_chart.pdf" title="page" rel="" style="text-decoration-line:underline;">page</a>.</span></div>
</div><div><span style="font-size:18px;"><br/></span></div><div><span style="font-size:18px;">The shine has been off the shiny new toy of AI for anyone working in a creative field for a long while. These are some of the reasons why.&nbsp;</span></div>
<div><br/></div><div><span style="font-size:18px;">Know your rights. Understand the issues. Don’t let these companies steal your future.</span></div>
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